We initiated several new programmes to take the Prince's Foundation from a business-to-business planning based charity to a consumer facing charity. This involved broadening its messages to include issues surrounding new homes and garden design.

Key programmes included a five year partnership with Media 10, owners of the Ideal Home Show which delivered a show home for four consecutive shows plus sponsorship I income for the charity. We also initiated an ambassador programme with celebrities including garden designer, Diarmuid Gavin.